editorial running around and eventually a few years later the book came out. There are several other unpublished things by my father that I’m hoping to get out in the next few years. There’s basically the story. It was the Laws of Media which was really a revolutionary book. It hasn’t had its measure taken yet. It started out as a project to revise and bring up to date Understanding Media and then turned into its own production entirely and it is quite different from Understanding Media . Although in the editing I was careful to keep the parallels. So in all the media examined in the Laws of Media you’ll find them in